Progressive Insurance Commercial
Progressive Insurance Commercial Progressive Insurance commercials have become iconic in the insurance advertising world through a combination of memorable characters, humor, and relatable storytelling. The commercials have helped build Progressive’s brand identity as approachable, customer-friendly, and innovative since the introduction of their famous spokesperson, Flo, in 2008. Introduction of Flo and Early Campaigns The character Flo, portrayed by actress Stephanie Courtney, first appeared in a Progressive commercial in 2008. She quickly became the face of the brand with her upbeat, quirky personality and distinctive retro diner uniform. More than a mere spokesperson, Flo personifies Progressive's commitment to customer service, affordability, and making insurance accessible and less intimidating. Flo’s charm and catchphrase “Wow! I say it louder” helped Progressive stand out in a crowded market and created an enduring advertising mascot loved by consumers. ^1 The commercials f...