Allstate Insurance Commercial Island

The Allstate Insurance commercial featuring an island setting captures viewers’ attention by portraying a man going about his daily errands on a tiny, idyllic island, conveying the message of savings on auto insurance for low-mileage drivers. The unique location and serene atmosphere provide a memorable backdrop that distinguishes this commercial from typical insurance ads.

The Real Island in the Commercial

The island shown in the Allstate commercial is a real place called Ona, located in Norway. Ona is actually part of a small island community consisting of two islands, Ona and Husøya, which are connected by a small bridge—both visible in the commercial. This location is known for its historic fishing village, scenic beauty, and peaceful environment that attract travelers seeking quiet retreat spots.^1^3

What Makes the Island Special?

Ona is Norway’s southernmost living fishing village with a very small permanent population—about 17 residents as of recent years. It offers charming local businesses such as a restaurant, a yarn shop, pottery workshops, and a small summer café. The island features the Ona Fyr lighthouse, built in 1865, famous for its panoramic views over the sea and mainland. While Ona enjoys tranquility, the commercial’s portrayal of perpetual sunshine was enhanced for cinematic effect, as the region tends to experience more varied weather conditions.^2

Connection to the Commercial's Message

The commercial emphasizes a pay-per-mile insurance program by depicting how the man’s entire daily routine on this tiny island involves very minimal driving. The calm, close-knit community and the short distances he travels reinforce the concept that low mileage can lead to lower insurance costs. As the man completes errands like picking fresh fish, buying fresh bakery bread, and collecting eggs from a local farmer, the kettle on his stove begins to boil, showing how quickly he’s accomplished all tasks—illustrating an idealized, simplified life with low vehicle usage.^1

Filming and Production Notes

Although the island itself exists and was used for filming, the final commercial image was slightly altered through editing to create a cleaner, more picturesque look. Certain natural elements like nearby rocks and islands were airbrushed out for artistic effect. Additionally, the local dialect spoken by residents is not English (which is spoken throughout the commercial), and some signage seen in the ad is likely staged or enhanced for marketing purposes.^3

Tourism and Visiting Ona

For those inspired by the commercial and interested in visiting, Ona offers accommodations where visitors can experience the charm of a small Norwegian fishing village. The island’s remote location and small population make it a unique destination for travelers interested in tranquility and scenic nature, although it does not have extensive commercial infrastructure such as a full grocery store.

Summary

The Allstate insurance commercial island is a real location—Ona in Norway—chosen for its picturesque charm and small-scale, low-mileage lifestyle that aligns perfectly with Allstate’s message about cost savings for low-mileage drivers. While the ad enhances the island’s serene image for visual appeal, it faithfully uses the genuine environment to build a compelling narrative about insurance savings and simplicity in driving habits. This clever use of a unique setting sets the commercial apart and makes it memorable for audiences.^5^8^3 ^4